TIPS FOR REBRANDING

The rebranding of a company is when you change the entire look of it.

You modify how it was used to be and create something new to create a fresh vibe. It is not an easy task at all. You have to induce innovation but at the same time, you should maintain the actual essence of the company. When you are rebranding, make use of following tips to make things easier and useful:

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TAKE HELP FORM AN EXPERT:

If you’ve been running your organization for a considerable length of time and are looking to rebrand, you ought to look for the point of view of an outsider. Notwithstanding marking specialists contract different experts for guidance for a non-inclination perspective of the brand from a shoppers point of view. Contingent upon how plainly understood your image is, you may roll out either inconspicuous improvements to your picture or significant one’s

ASK YOURSELF WHY:

It is critical. Ask yourself that why, in the first place,  are you going for a rebranding.

Is there something that you can fix without taking such a bold and big step?

Evaluating the situation and asking yourself questions at every step is very important.

SOCIAL INFLUENCE:

If you have finally decided to change the face of your company, do take the ongoing situation into consideration.

Analyze your societal dimensions and rebrand according to it. It will play an important part in gaining sympathies and attention of your general population as people like to follow the trends.

Practical ways to incorporate dustbins into your home decor

There are few things that might give you annoyance when you are incorporating them in your stylish home decor. The dustbins are one of these things. We constantly struggle to find a perfect place for them. Here are the few ways that can give you peace of mind by placing dustbins on perfectly right position.

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  • Place the dustbin under the kitchen or bathroom sink and leave it exposed. It will be easier to use. Have a basket with aesthetically pleasing look such as a rattan basket. It would be lovable to see and comfortable to use.
  • You can place the trashcans in the large pull out drawer system of the cabinet of your kitchen. At least two cans can be easily fit in.
  • As there is plenty of space under the sink of the kitchen. Therefore, you can incorporate two or more dustbins with a regular cabinet door for this area. It would be a perfect dustbin place. And you can add as many dustbins according to the space.
  • For kitchen and bathroom, you can also have a custom made furniture design to incorporate dustbins. The pull out system is more effectual.
  • If you want to save some space. Then you should go for four triangle shaped dustbins and incorporate them into the square pull out drawer system of your cabinet. In this way, you can have more storage space for your trash and less occupied space of the trash cans.

TOP THREE RULES OF WRITING TRAVEL DETAILS

If you love to write, one thing that you will always prefer over taking photographs and videos is writing down the details of your travel experience. I think it is a beautiful way of recording memories. If rather than watching on your laptop screens, if you will be going through the word to word and page to page, it is bound to give you a unique mesmerizing feeling.

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But how should you write them down? You have to follow some different rules. They are as follows:

CAREFUL SELECTION:

Your travel diary should be focused and subjected rather than vague.

Do not include all the details. Select particular details and put it on the surface of pages. If you include everything, it will make everything confusing and messy.

Only put the most important details in your travel experience.

PRESERVE ORIGINALITY:

The real beauty is that you record the events as they are. Do not manipulate the details. Do not add hypothetical statements. If you re-read everything, it will not give you the real feel if you add too much false and nonexisting information. Preserving the originality of the entire experience is important.

ADD SOME VISUAL AIDS:

Paste some pictures along with the written information for reliving the whole experience. When you go through your travel diary years later, you will enjoy and live all those memorable moments again.

They also are great to be gifted to children and grandchildren. Do give them a try!

A brief discussion on automotive industry

Automotive industry plays a significant role in the infrastructural development of a country. For any growing economy automotive industry plays the role of key driver. Perhaps the growth in the physical mobility of a country is determined by its prosperous automotive sector. In a wide perspective automotive industry comprises of industries, activities and companies that are associated in the manufacture of different kinds of automobiles, motor vehicles, including various components, like engines, body parts, assembling and dissembling of structures etc. The principal products of the industry are vehicles for passengers like buses, cars, taxis, motorbikes, auto rickshaws etc, and then there are pool cabs, light trucks, vehicles for sports utility etc. Among the segment of commercial vehicles is large transportation lorries, big and small delivery trucks etc.

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Let us take a brief look into the historical background of the automotive industry. Although the credit of launching the automobile goes to Europe in the late 19th century but at present context the United States took over the complete automobile market of the world. In fact through the invention of techniques of mass production the US dominated the global industry for the first half of the 20th century. But the situation shapely altered during the second half of the 20th century as the Asian countries like China, Japan, Korea and western European countries became major producers and exporters of automobiles.

One of chief factors for the technological advance of global market is the outstanding contribution of the automotive industry. The introduction of mass production in full scale, standardisation, and synchronisation, process of combining precision, interchange ability and continuity are some of the significant features that pushed America to the zenith of this industry. A distinguished “manufacturing system” was introduced by America in which the fundamental techniques were prudently applied in the manufacture of mechanisms heading towards the production of motor vehicles. The experimentation part was shared by Europe while the popular description of interchange ability and standardisation was emphasised by America. The United States is endowed with the fact of being the birthplace of automotives with the factors such as high standard of living, large population and long distances to travel.

Now let’s discuss in detail about American “system of manufacture”, in which they secured distinction in the technique of interchange ability, which was demonstrated dramatically at the British Royal Automobile Club during 1908 in London. At this event, firstly, dissembling of three Cadillac cars were done, their jumbled up parts were mixed together then around 90 different parts were removed randomly and later they were replaced with the dealer’s stock. Finally after reassembling the cars they were driven around 500 miles without any trouble as such. The credit of this mastermind achievement and feat of showmanship goes to Henry M. Leland, founder of the Cadillac Motor Car Company. Later on he along with a noted electrical engineer Charles f Kettering, developed the electric starter. This momentous advancement helped the promoting the huge acceptability of gasoline powered automobile.

Major spectacular growth of automotive sector happened after the end of two great World Wars, when Japan emerged to be leading country in automobile manufacturing leaving behind the strong competitors like the United States, Germany, Great Britain and France. The small and fuel efficient cars of Japan played a major role in the steadily growing export sales of the country. Not only that, the principal automaker companies of Japan like, Honda, Toyota, Mazda and Nissan gained impressive exports in western European markets and North America. As the Japanese currency was soaring high this profitable trend was joined by the companies like Suzuki, Isuzu, Fuji and Mitsubishi who all ventured to open manufacturing units around the world in major markets to alleviate the tensions and increase their competitiveness.

According to the latest statistical figures, the United States is leading the modern automotive industry. Here it is the largest single manufacturing enterprise in terms of numbers of wage earners employed, value added by manufacture and total value of products. These firms represent one-fifth of the wholesale business and more than one-fourth parts of it trade in retails. On the other hand this proportion is smaller for other countries that are also associated with this business excluding Germany, France, South Korea and Japan who have been rapidly approaching the status of America.

Under the segment of manufacturing processes the US Company Ford introduced the moving assembly line from which the bulk of world’s latest cars come along. Today the first requisite of this refined and elaborated process is a precisely controlled rate of flow of materials into the assembly plants. Careful control over the flow of materials happened to be an incentive for automotive firms to manufacture their own components directly or through subsidiaries.

Completely integration in a single firm can never be desirable because dashboard instruments, tires, batteries, in house and items of manufacture etc are generally procured and even preferred by largest companies from outside sources.

The reason behind is that it is more economical to buy externally, the suppliers have special equipments and capabilities, outside suppliers puts a check on the costs of the in-house operation. Further an elaborate tooling is needed in the production of a new model where the larger is the output the more is the requirement of highly specialised tools in which the company is inclined to invest. The technique of assembly lines have been more sophisticated by computer guided welding robots, transfer machines, automatic control systems, and several automated equipments that replaced manual operations during high volumes of productions. In 1950, the technique of automatic transfer machines was first initiated by Austin Motors in Britain. Ford Motor Company of the United States applied the first large scale automated installation in the engine plant and led to their first production in 1951. Keeping in mind the prospect of customer choice orientation, the automatic control of universal form has used in computers to systematise the assembly operations to generate variety of body styles, wheel patterns and colour combinations that are programmed in the same assembly line.